Fabiana and Helena play house seven days a week.
But what they’ve built with Coming Soon is a home where everyone has a seat at the table.
—and it’s dressed to serve the most bold looks. With a background in the fine art and design world that spans 15+ years, the couple’s effortlessly cool and curated approach is a call and response to the world we live in.
Located at the buzzy epicenter of NYC where Chinatown and the Lower East side converge
The independently owned store is a playground for design enthusiasts to let their imagination run wild with unexpected ideas. Curiosity is always encouraged, so customers are invited to look, touch, and play with the objects of their desire. Down the block, the furniture showroom operates as a refuge for contemporary and vintage conversation pieces to get a second life and find new homes. Since launching in 2013, Coming Soon has also evolved into a collaborative community where emerging artists and designers go on to become household names.
Coming Soon isn’t selling an aesthetic or subscribing to a specific lifestyle.
Every product on display has been dictated by what Helena and Fabiana use in their everyday lives and can likely be found in their own home. They firmly believe in providing people with fun and functional tools to live, laugh, and love on their own terms at an affordable price point. From their POV, the greatest gift is giving meaning to the objects that surround us whether it be a corn stool, a confetti cutting board, a striped robe, or a bathing lady dish. The shelf space is wide for our homewares to coexist, so why not get weird?
As people’s homes continue to change with them, Helena and Fabiana hope there will always be room for Coming Soon to be a special part of their lives too.
Minimalist, maximalist, whatever you choose to identify as, consider this as your space to experiment while outfitting your home. The door is wide open, except for when it’s locked after 7pm :)
